Shanghai the clothes Station clothing Limited company   

                                    brand positioning;



    brand in the minds of consumers is to arouse emotions, thoughts and feelings of the sum, when consumers choose brands, the single feature of their choice is often not the brand, they don't want to know all the characteristics of the brand, the brand is often a key features to attract their attention. "Haier" brand, through the function and the emotional symbols to convey the brand personality, enhance the target consumer group's sense of belonging, to achieve market expansion and tend to consolidate brand.