France GXG menswear brand origin
France GXG Mens Brand Company was founded in twentieth Century seventy in the late 1990s, a professional engaged in urban high taste leisure clothing business design company, Gill and Green two brothers group set.
Mr Gill is the earliest founder of the brand, the early years are an excellent Air France soldier, serving in the military during the culture and life rhythm fascinated. He retired in the French city of Strasbourg established the army of men's clothing brand to name. Gill says: very deep influence on his life in the army, the life attitude is rigorous, the details of the serious, the inheritance of the classic, with a commitment to, these are Gill to filling concept clothing brands to the young generation growing demand and hope. So Gill started to lock in the 20 - 35 year old young man as the design objective, products to the military culture as the theme, and at the end of the twentieth Century by French consumers quickly, and have opened more than 30 stores in france.
evolution of
  brand; Gill brand development to the end of the last century, along with the diversified development of garments, Mr Gill found that now the young man dressed like they request to the idea of life idea changed, starting from the originally single "self" concern for the growth of world outlook. Young people have more space to imagine, can grow. A single military style has been far from meeting the young man street, party, work, and social situations in holiday. Everyone because of occasions and different environment to selective wear appropriate clothing. He's invitation for fashion designers with Mr. Green joined the Gill brand, and re founded "GXG" men's clothing brand.
the establishment of the "GXG" brand is complete and a combination of concept of wearing. In the "GXG 'Gill and Green undertake the development and integration of different product lines. Gill products advocate wear free and random, fabric element innovation trend style, his series of more in the application of cutting, buttons, zippers, embroidery, printing and other details elements make the products embody fashion without publicity, popular but not similar.
the Green is responsible for another important product style. He adores timeless and classic atmospheric mainstream style, in the product more in the application of some popular fabrics and fashion art to the interpretation of menswear classic style, reflects the atmosphere and not old, simple but not simple.
Green to join the Gill type male on the other side of life added a very complete and plump, with a French GXG ads in the sentence translation (English): "GXG to lead the men 24 hours of diversity of life", can clearly see the the combination of Gill and Green, the GXG brand from the original single "G" style real transition to a "double G" style. "With gentle man GillMixGreen" that urban office gens through GXG two series: the city streets of urban travel holiday and interpenetration with wear, the young gentleman 24 hours any occasion dress up like stars, fashion, self-confidence and shining.
brand target customer
acceptance of fashion culture, 25 - 35 years old city yearning and have high taste and high quality of the young people. They are rigorous attitude of life, is seriously details, is with treat commitment, they pay attention to the world trend, the courage to accept the challenge, is every professional field elite, and devoted to the pursuit of international and cosmopolitan elite image. Positive change they see GXG brand for the long-standing traditional and conservative image.
GXG
abroad: after entering in twenty-first Century, GXG men started the implementation of global brand strategy, in recent years has outside France Holland, Finland, Czech, Bulgaria, Germany, the United States (western area) and other large and medium-sized city development and set up shop, do a good groundwork for brands to enter and promotion work. The current global set up shop 80.
GXG and
China: the Asian market is the GXG brand
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