British Ji Mu (China) Hunan branch   

                                  JIM'S 

      JIM

  brand; brand 'S (Ji Mu) by Jim. Carter had founded. In 1978, Jim. Carter founded his own clothing design company, Ji Mu (JIM'S) brand was born. In 1979, Stephen had him to join the JIM'S brand.       1980, JIM'S brand products will be divided into black label series series with red series. Black label series is in fashion business as the theme, presenting a series of strong " New England fashion " fine clothing, exquisite simplicity instead of complex product design, so that the atmospheric simple. Black and white gray low-key calm, the overall style is elegant and implicit but don't lose the competent. The red card series is to fashion leisure series as the theme, can give us more inspiration when wearing, and can be arbitrarily re collocation and combination, and the formation of the wearer strong personal style, namely, pay attention to mix effect. In 1984, the JIM'S brands in the domestic market in Europe by the british. In 1986, JIM'S brand protection activities with multiple international organizations collaborate for the wild animal. In 1989, JIM'S brand to enter the American market. In 1997, the JIM'S brand will be the right to operate the Asia Pacific region by the European company. Just a few decades, JIM 'S brand successfully entered Europe American market and the Asia Pacific region. In 2001, JIM'S set up in China brand market development company in Hongkong. In 2006, 60 year old Jim Carter of the Royal College of design with the delegation to visit china. JIMS brand establishment of a company Chinese District, Guangdong Province China marketing headquarters in Guangzhou City, will be in perfect British fashion classic and China market union. In 2008, Weles China clothing Limited company to market prospective the Ruili, strong financial strength, market operation ability has become one of the UK 'mature JIM S brand China partners, become China only designated operators. JIM 'S since entering the Chinese market development so far, its dress to adventure, exploration, the bones of wild and novelty, no binding of unique taste and brand design philosophy has been more and more recognition and support, and, every JIM'S designers will give people a new design of surprise, JIM'S franchise store scale gradually development, has been all over the big small and medium-sized city China.  

    product design concept of    

  fashion, elegant, taste, unique personality temperament, is always seeking design style JIMS.       with the European fashion and elegant, products to self-cultivation, splicing, hit the color, style win, suitable for young men's business, leisure, entertainment and so on various occasions. Highlight the elegant taste, with a simple cut, plus the vanguard decoration style, color emphasis on the black and white gray neutral color, reflect men's elegant temperament. Leading the elegant style of fashion, so that at any time, place, place sends out the unique taste.       delicate texture and concise perfect lines highlighting the comfortable, carefree, unrestrained and free characteristics, seemingly inadvertently cut music shows a beauty and strength of the human body, not only to abandon the recoil mounted boring, also presents the pursuit of artistic beauty.    

    brand positioning;

    1 product positioning: fashion business series, fashion leisure series.       age: 20-35 year old man 2 positioning, heart age: 25 - 45 of men's fashion.    

  3 market positioning: two kinds of values of a class of domestic city, a class two or three class city district.      

    4 price position: spring and summer products in 300 yuan, 1000 yuan, the average retail price of 400 yuan. Autumn and winter products in 300 yuan -3000 yuan, the average retail price at 750 yuan.