Kinglake _ Fujian Jinlaike Sports Goods Co., Ltd.   

Kinglake group, is located in the world famous "Chinese shoes" -- the global sports shoes manufacturing center of Jinjiang city. The company was founded in 1991, is one of the Chinese's first professional production, sales of sporting goods company.

in the cooperative, interactive, win-win as the main theme of the current economic society, Kinglake in brand value at the same time, between the more and the dealer of complementary advantages, mutual growth. Kinglake brand delegate franchising business products, to provide guidance to the market, professional training, Logistics Association and other ancillary support for dealers, distributors to franchised chain stores in the concession area. In 2002, the company invested heavily in Kinglake, planning the brand concept, vision, a full range of CI system in the original, adjusted for the brand strategy of the war. And the original stores and counters in a new image Kinglake was re decoration, enhance the brand image of the kinglake.

champion endorsement champion quality. The company started to hire Wang Nan from 2000, 2006 to hire Zhang Yining, two table tennis world champion as a brand spokesman. In order to highlight products professional characteristics, at the beginning of 2006 National sprint prince, World University Games 100 meters champion Hu Kai as the image of the product spokesperson, the integration of multi media resources, the implementation of the "market oriented operation strategy of famous brand". In 2006 won the A Well-Known Trademark in China kinglake. An advocate of sports spirit, leading fashion and comprehensive sports brand has good affinity to stand in front of the world.

for the future, Kinglake company will be technology driven, to talent as a fulcrum, the market mainstream consumer oriented, and constantly develop new and high technology, products, towards the modernization of large enterprises standardization, internationalization, diversification of the target.