Introduction
In 1924, his brother Rudolf Dassler (RudolfDassler), brother Adolf Dassler (AdolfAdiDassler) established "Dassler brothers" shoe factory. The bathroom first pair of football shoes original design in the home, with little wooden nail inspiration manufacturing and obtained a patent. Shoe factory was born in 1935, began to mass production, but the conflict between the brothers began. In 1936 USA male track athlete Jesse Owens (JesseOwens) wearing Dassler ran in the Berlin Olympic Games, won 7 gold medals, 5 bronze medals, breaking 2 World Records and 3 Olympic records. In 1948 the brothers contradictions separation, Rudolf Dassler (RudolfDassler) created Puma (Puma). Puma (Puma) the company was formally established, the first pair of football boots was born PUMAATOM. In 1952 Puma (Puma) five is world renowned. In Sweden in 1958 World Cup, Brazil and Sweden in Puma (Puma) football boots for the championship, upper " design the advent of runway ". In 1962 the Brazil team not only won again in Chile, Diego Bailey (Pele) and win the world cup best player, similarly is wearing Puma (Puma) shoes. In 1967 Puma (Puma) NO.1 the official birth of trademark, it is by the famous German cartoonist LutzBackes design of puma. In 1968 the " LOMA1968" -- Puma (Puma) sponsored by the Italy team to win the European Cup in Rome. At the same time, the relationship between the brothers opened incompatible, opposite, and wearing two brand clothes people have estrangement. 1970 in Mexico City, King Bailey (Pele) led the team to win the third world cup for Brazil! This time he is dressed in PUMAKING. In 1974 the Holland football Johannes Hendrikus Cruyff (JohannesHendrikusCruijff) in Puma (Puma) boots in Germany World Cup team won the runner up, and won the title of best player. In 1982 Diego Armando Maradona (DiegoArmandoMaradona) wearing puma shoes (Puma) made its first appearance in the world cup. Amin dasile invented " PUMADUOFILEX" bottom. In 1984 Navratilova (MartinaNavratilova) wearing puma (Puma) sports equipment to obtain fifth of his career in the 9 Wimbledon champion. In 1986 Diego Armando Maradona (DiegoArmandoMaradona) in his famous " the hand of God " help the team to win the world cup. The same year, puma puma (Puma) transformation into a Limited by Share Ltd. In 1993, former American football players at the age of 30, JochenZeitz was appointed as the puma (Puma) CEO and chairman of the board of directors, which has taken a solid step forward and long-term development plan. 1998 puma (Puma) into the Hollywood, investment in the film "city of angels", "Shaolin Soccer", "daredevil", "Mrs Smith", "scream", "2" apple pie. The signing of the famous German fashion designer Jill Sanda the same year (JILSANDER) first set fashion and sport as one of the sports brand. Sponsorship of Serena Williams the same year (SerenaWilliams) and became an official sponsor of sweater. In 1999 in California, the next is London, Rome, Tokyo, Boston, Frankfurt, Melbourne, Beijing "the place", the establishment of Sanlitun concept store. Signed in 2000 supermodel Christie Turlington (ChristyTurlington) brand NUALA yoga products Nuala (cloud ring) endorsement. The same year, African lion Cameroon wearing puma (Puma) sleeveless T-shirt debut in the African cup of nations new improved. The same year the official sponsorship and Formula One racing field, Ferrari, BMW, Red Bull team 1, 2 Team Red bull. 2001 puma (Puma) and a famous Japanese designer Miwara Yasuhiro (MiharaYasuhiro) signed the global sale of the fashion design alternative, MY series of features of " ". In 2005, the signing of Michael Schumacher (MichaelSchumacher), Philip Massa (FelipeMassa) and to provide the family daily life clothing. Italy shirt Puma and fashion master NeilBarrett design (Puma) became the official sponsor of the Italy national football team. 2006 puma (Puma) sponsored by the world cup in Germany Italy football team won the championship, Germany during the world cup puma (Puma) a total of 12 teams, and provide service for the game. (AD sponsors 8 teams, NK has sponsored 6), the same year, puma (Puma) launched a golf (GOLF) series. In 2007, PPR group has become the largest shareholder, puma (Puma) (PR > brand Gucci sales entity (GUCCI), Alexander McCune (AlexanderMcQueen), Yves Saint Laurent (YSL) and other international brands), also signed the designer Alexander McCune (AlexanderMcQueen) (as Givenchy (GIVENCHY)), representative of "shark tooth". 2008 puma (Puma) into the VOLVO Regatta, the world's 12 station, the last station is Qingdao of china.
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