Fujian Hongxing Erke group   

Hongxing Erke group was founded in 2000 June, is a leading sports brand. Group of the existing "Erke", "ERKE" two global brands, products include sports shoes, sportswear and a variety of sport accessories. The group has nearly 10000 staff, configuration of 19 international shoe-making production line, annual production capacity of 17000000 pairs of sports shoes. In 2005, Hongxing Erke successfully listed in Singapore, become the first listed abroad sports brand. In 2007, Hongxing Erke proposed "TOBENo.1" brand spirit advocated, sponsored by the Korean Olympic delegation, to the internationalization of the brand marketing strategy, open the Hongxing Erke brand internationalization. Adhering to the "down-to-earth interpretation of the extraordinary" business philosophy, Hongxing Erke rapid rise in domestic and international markets, has made remarkable achievements, has won the "Chinese famous trademark", "Chinese famous brand", "China's 500 most valuable brands" and "China top ten influential industry brand", "Asian brand 500 strong", "" Forbes "Asia's best 200" and other honorary. People oriented, technology innovation. R & D and production of Hongxing Erke is committed to the professional technology sports equipment, improve athletic performance, promote the dissemination and the progress of human sports civilization as the enterprise mission, founded in the beginning of the establishment of the "technology leader" of the brand strategy, established the first a perfect product development and technology research center, cooperation and take the lead and the world the top sports research institutions, established the Biomechanics Laboratory of the top domestic sports brand, is the first domestic technology led. A number of sports science and technology of the independent research and development of GDS ground damping system, in the domestic industry leading level. To create a hundred years enterprise, create a hundred years the international brand, is Hongxing Erke vowed to target. In order to build a sports brand, the world's leading ToBeNo.1, its spiritual connotation depth fit the "faster, higher, stronger" Olympic spirit. The same year, Hongxing Erke started the Olympic strategy, become "North Korea IOC global partner", sponsored the 2008 Beijing Olympics the first gold in the women's 48 kg weightlifting". In 2008, Hongxing Erke widely united international high-end sports events, landed the NBA, to the Spanish League, and with the International Table Tennis Federation co sponsorship Qatar public competition, provided a solid foundation for the brand internationalization, positive towards the brand internationalization. At the same time, Hongxing Erke also sponsored the international women's tennis tournament, China Tennis Grand Prix and other domestic and international top tennis tournament, support the development of Chinese tennis. From 2005 to 2008, Hongxing Erke sponsored WTA Guangzhou women's open in 2006 and 2007 for two consecutive years; the title sponsorship of the international women's tennis tournament Series in 2007 and 2008; continuous sponsorship of the China Tennis Grand prix. In 2009, with the ATP1000 Masters Tournament permanently settled in Shanghai, became the highest level tennis tournament in Asia, Hongxing Erke heavy attack, as the 2009-2013 Shanghai ATP1000 Masters Tournament official apparel partner. "The Swan wings, have a fine future, had grown across the seas." Future, Hongxing Erke also will continue to strive for excellence, to participate in sports activities in a more positive attitude, committed to support and promote the development of Chinese sports, grasp the historic opportunity, forge ahead, and constantly create new glories, strive to create a world brand, and strive to create a global leading Hongxing Erke brand.