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Tiger sports leisure Chongqing branch    No Member

Tiger sports leisure Chongqing branch Brand
Business Model
Founded
Introduction
The brand influence and marketing network FORDOO, powerful, "China well known trademark", "Chinese famous brand", "national quality inspection free products", "China trousers Market product quality customer satisfaction first choice brand", "China's 500 most valuable brands", "China's ten big men's clothing brand". A high market visibility and reputation, to provide the most effective sales support brand strong will for life movement series dress new. The tiger has more than 700 shopping malls counters in the country, nearly 2000 stores, a huge sales network nationwide coverage in major cities, and always in a state of high efficiency operation. Join the tiger tiger brand monopoly, can share resources, enhance their visibility. Two, precise innovative marketing positioning 2007 tiger group expert advisory group on the tiger brand consumer and Market Research of consumer psychology and consumer demand, according to the research results of extensive development, Tiger Group decided to launch the tiger sports life series of clothing. Tigers live sports series clothing including sports series, fashion series, leisure series. To make the high taste of life sports and leisure equipment for twenty-five to forty-five years old as the core of urban men and women. Including clothing, shoes, hats, bags, protective clothing and related products. Tigers live sports apparel to enjoy life, feel the nature, show the brand personality of the self, energy and enthusiasm, a dynamic fashion brand; brand service concept to advocate a healthy, young heart, in participating in China's sports and leisure clothing brand market competition, freehand urban popular sports fashion emotion, to meet the business class mature people sports lifestyle needs, let 'sporting life'. Three, a huge potential market according to an authoritative body to investigate, compound growth of sports product industry in China from 2004 to 2010 the rate will be more than 30%, much higher than China's GDP growth, China sporting goods (shoes, clothing, accessories) market capacity will reach 600000000000 yuan. While the development of leisure clothing development in recent years has been rapid, casual clothes accounted for the entire garment industry ratio reached 25%, but with foreign countries, the proportion of nearly 36% is still far away wins, Fujian leisure men's rapid development in recent years and the market performance confirms the casual wear market development space. Changes in people's dress habits also hinted future recreation clothes market potential, the new series of tigers in sports and leisure can in the market to win his due share. Four, strong business life movement strength tiger series for the tigers (China) dress limited company straight battalion project tiger costumes, the strength of the company, the registered capital of 100000000 yuan, the existing staff of 3000 people, the tiger Industrial Park covers an area of 100 mu, building area of more than 15 square meters, is the largest and most advanced domestic production of trousers the base and the five big men's clothing production base, 07 years of tiger apparel sales reached 1600000000 yuan. Five, first-class marketing team tiger life movement operations center brings together more than 100 outstanding marketing personnel, among them many years engaged in sports marketing and men's clothing marketing industry elite, sales go getters, planning master, design talent, will provide a full range of support and guidance from the commercial, logistics and market operation, retail management and advertising promotion, information etc as partners. Six, quality excellence, research advance company is a product design, R & D personnel nearly 100, and professional Products Design Company (Shanghai Chen Wen and the design team) in close cooperation with the core technology capability and speed of product research and development leading industry. At the same time the company had passed ISO9001:2000 international quality system certification, but also has the industry's most advanced manufacturing equipment and provide powerful guarantee for the quality of the products. Seven, a strong brand communication annual company invested in brand promotion, won 05 CCTV clothing Wang, 08 years the company invested 270000000 yuan for brand promotion, winning the CCTV clothing s, compared to second (XTEP) 120000000 yuan higher than 150000000, image advertising frequently now CCTV channel, May tiger life movement image will also will appear in the CCTV, in magazines and newspapers, networks, body, signs and other media advertising, sponsorship and major sports events, all aspects of brand communication. Terminal sales of eight, the perfect support for supporting terminal development, effectively improve the terminal sales, the company will hire a professional Consultants Co, system of professional training for internal marketing agents, distributors, employees and the company, location, from the store decoration, recruitment, interview, goods ordering, exhibition, sales promotion, many aspects branch and store management provide guidance. Chongqing operations center will be equipped with senior store managers, often to the sales terminal to find and solve problems in sales for you, the real increase your sales performance and profitability. The exclusive right to operate nine, strict market protection of regional market, to avoid vicious competition within the region, to ensure that profits and profitability. Ten, the company will also provide the following personal service for you: free shop investment income analysis; free to provide a VI Handbook; provide free store design and effect diagram a; provide free salesperson handbook set; provide free practice brand marketing and promotion programs; provide free holiday scheme of large-scale promotional activities; free POP design; provide free design regional advertising; subsidies or in kind support shop to shop; location field to store; assist the store staff recruitment, training, shop display; regular dealer store business management training terminal using POSE system, ERP management mode. Our aim is to serve customers, and they share in the success, to create a win-win situation. We are not only concerned about the channel profit, pay more attention to the promotion and development partners. As we know, join in business undertakes communication between tiger products and users, to join the development of business and level of satisfaction with the tigers will directly affect the realization of the tiger brand value.
Main Products
Contact information
Contact:   Xu Guihua.
Tel:  
Addr:     Chongqing  Chongqing Jiangbei District, the Guanyin Bridge walking street green cloud still have international fashion city 4 floor