Introduction
Andersen, full name HansChristianAndersen (Hans Christian Andersen, nineteenth Century) is a famous writer of fairy tales in Denmark, the world of fairy tales was. He was born in ten wrote 168 fairy story, his genius and life all for children. So far, an steep Born's works have been translated into 80 languages, widely spread in the world. 2005 is the 200 anniversary of Andersen's birth, the global rise of Andersen of a new. Andersen in the world of children heart occupies the irreplaceable position, Andersen's fairy tale with a generations of growth. Shanghai Aiqi hee angstrom clothing Limited company to Andersen English name (HansChristianAndersen) the first letter of the transliteration of the application for registration of a comprehensive intervention in the production, development and sales of Denmark "Andersen" brand children in china. Company to carry forward the "light of love matches, give children more caring" humanistic spirit, let Andersen culture into the children's lives. The company has a strong R & D design team, with Andersen story as the index, combined with the classical elements of Andersen's fairy tales, they have developed in line with China's children's needs, in line with the international fashion trend boutique children's products. Since the "Andersen" brand since 2006 August to the Chinese market, a short period of time has been in Shanghai, Fujian, Chongqing, Guizhou, Yunnan, Jiangxi, Hubei, Hunan, Shandong, Hebei, Jilin, Liaoning, Jiangsu, Tianjin, Zhejiang, Shanxi, Anhui, Heilongjiang and other provinces and cities have more than 70 terminal stores. "Andersen" with a strong brand appeal quickly achieved considerable market share and brand identity. The company's growth has also created a group of the first to join the "Andersen" brand of wealth of the elite.
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