Shenyang Dawn Garments group   

Shenyang Dawn Garments group is the state-owned assets as the main body, a variety of economy coexist, woolen fabric production as the leading industry to brand-name clothing as a leader, and a set of international trade, real estate development, international transportation, clothing store, the advertising business and technology culture industry as one of the large-scale joint-stock listing Corporation and multinational group. The group's total assets of 1000000000 yuan 3600 employees, with an annual output of 2600000 sets of clothing /, 2000000 meters of worsted cloth. From the group of eight or nine years to build Shenyang's first clothing venture - Shenyang Lifu Garment Co. Ltd started, through sincere and Japan, France, Australia and other international first-class company cooperation, the introduction of advanced design, technology, equipment and management, structural adjustment, capital operation and brand upgrade promotion. By " three " (enterprises, brands, celebrity) image, ten years, the group's total assets, net assets value added 80 times 350 times, sales revenue increased 30 fold, entered the national textile and garment " with its strength; 100 " enterprise thirteenth strong, and become one of the 18 key enterprise groups Shenyang city. In 1999 industrial output value 913160000 yuan, sales income 1163240000 yuan, profit of 58810000 yuan, profits and taxes 91150000 yuan, export 18150000 U. s.dollars. In the face of severe market competition, group cadres and workers to meet the challenges, work hard, in the province, the city government leadership and support, nine eight years to seize the opportunity, the successful realization of the extraordinary " three major breakthrough in " and three breakthrough marked the group to the world 500 strong forward, marks the dawn with " the world giant " peer. And outward looking economic technology docking, high starting point to push a brand review the process of the reform and development of the dawn dawn enterprises in recent years, by a only more than 800 employees, assets liabilities ratio less than tens of millions, the development of processing type up to 90% of the collective enterprises become large state-owned enterprise competitive brand. Lies in the development of export-oriented economy, a strong push a top brand market. Due to the creation of the Sino Japan joint venture Shenyang Lifu Garment Co. Ltd, the trial operation in 1990, production technology and management of the use of foreign capital, " Li Fu " suit, " dawn " women, much consumers favor, has won the international wool Bureau charter, the Chinese garment finishing products Expo Gold Medal and " China's top ten brands suit " etc. Jiayu, nine eight years passed the ISO9001 quality system certification, is now in trial operation stage of the ISO14000 environmental management system certification, so that enterprises completed the first outward economic and technological transformation of graft, the potential market opportunities become more business opportunities. We also through market research and development, the absorption and utilization of popular information, guided by the market, increase the technological input, and constantly adjust product, grasp the opportunities, access to good economic and social benefits. The enterprise omni-directional docking with the international advanced technology, one after another from Japan, Italy imported American, has the domestic first-class level of clothing, wool textile process design and technical equipment. " from the world of material, Feng world clothing " extensive contact with the west, peer, focus on shaping the Dawn Garments international brand new image. In recent years, US and Japan Koshino Junko cooperation, the development of " the dawn " haute couture, positioning in the successful women, in cooperation with the French kafin company, let the European style, improve brand quality, cooperation, and Japanese Futian company to create " Li Fu " male suit China's ten famous. " ", " the dawn; Li Fu " two brand competitiveness and remain invincible in the market at home and abroad, we in addition to docking with the international advanced level, we also pay attention to the cultivation of professional and technical personnel, improve the level of expertise, the group has spent a large amount of money, from a large number of professional and technical personnel to the developed countries American, Italy Singapore, Japan, learning to college, the domestic focus of professional studies, also hired a number of excellent business technology, with independent design and development capabilities personnel to join the group, so as to realize the new product development and production of generation, reserve generation, generation of development objectives, grasp the initiative in the market.