Dongguan Chaocheng Garment Co. Ltd.   

Jade Qing Er, calling, a cultural connotation, Confucius proposed ten de Jade (benevolence, righteousness, propriety, know, music, faithful, day, ground, Germany, Tao said, not only is the highly generalization of jade culture, but also a brilliant exposition of the jade culture and ideological content, the it is the theoretical foundation Chinese aesthetics. The "jade" love "together, describe the love of the noble, lofty, embodies the China youth view of love. Jade, feeling, son of three words together, let people have a more feminine feeling, which subtly reflected contemporary love expert scientists analysis is take the female as the protagonist, with male to foil the status quo. The name jade Qing Er is in contemporary the interpretation of love, is the brand culture index. In order to create the jade Qing Er brand of cultural value, the city garment in 2002 on the establishment of the product design team consists of 30 people, including designers and "the Love Guru" of South Korea, France, Italy, Hongkong and other clothing city in-depth investigation, understanding, learning. Such a huge team, not hit, but absolutely unprecedented. The "jade Qing Er" leisure sweethearts outfit aside style design simple, this ordinary casual reformed couple loaded contrast, make the product form difference, unique. To solve the couples mounted on the market today there is little choice, style flat, with creative enough defects, to "cleanse" couples with the fashionable young people no longer wear out shoes. "Yu Qing Er" fully reflects the love of contemporary youth to the noble style supreme concept, "jade love" from 2001 to now has established a huge sales network, in 2002 the "jade Qing Er" for the first time in the fashion industry put forward the concept of leisure sweethearts outfit, and put forward a series of lovers synchronized leisure style, by the consumer favor, become at present couples with the largest market share brands, "Yu Qing Er" will continue to carry forward the couples leisure culture, to open up new situation of leisure lovers hold consumer fees, creating the first brand of Chinese couples leisure clothing. Brand, must have rich cultural features, source culture connotation couple loaded to couple thought, idea, study habits problems therefore, jade Qing Er hired well-known experts as jade love children love the brand consultants, at present, there are already a number of domestic romance novelist, social scientists, psychologists involved, including including more national celebrities, jade Qing Er are making further communication with them. To create China's first brand of couples leisure products!