Introduction
Founded in 1989, Fubon group, Hongkong, pioneered the fashion women's brand HUEDY - Fox fairy in mainland China in 90s. In order to better approach and lead the fashion of Chinese women's wear, in March 2010, the group joined forces with GULITI, the leading designer of MaurizioPaolo in Italy, to create the brand "HUEDY - Gu ti". The upgraded HUEDY was dominated by personality fashion and diversified fashion. It was characterized by high cost performance and excellent value for money, and formed a significant difference with the management pattern of the single market segmentation of women's clothing at the present stage in China, so as to better meet the changing dressing requirements of women. Ten. The free combination of various elements opens up a new style of multi fashion women's wear. Through the omni-directional Market Research from both sides, we relocate and stereoscopic packaging the "HUEDY ancient teh" brand. At the same time, the core consumers of Gu Ti are: the psychological age is 25 to 35 years old urban new women. The target market is mainly the first and second tier cities in the Greater China region, the commercial center floor shops, department stores and fashionable SHOPPINGMALL as the three line cities. The product style is dominated by personality fashion, and leisure fashion and intellectual fashion are subsidiary. In June 2010, GULITI (gtti) appointed Charles, the famous Italy space designer, as the director of HUEDY shop image design. At the same time, Italy's top fashion designer Paolo, who led the design team with many years of successful experience in international brands, acted as the design and design of HUEDY gurti brand. Learn from the unique Gothic design style of the MILAN Cathedral (DUMBO), the graceful and meaningful Italy free and aesthetical literary and artistic features, and express the deep understanding of their love in combination with the fashion competition of the new women in the international metropolis. HUEDY goutti highlights the taste in the details. At the same time, it uses the high-end fabrics of Italy or Japan and Korea to strive to highlight the fashionable spirit expression of the modern new women surpassing themselves, self strengthening, self-reliance, daring to love and hate and pursuing individuality. HEUDY Gu Ti condensed into women's implicit and warm love for them under the integration of these two. We know that the most beautiful woman must be deeply in love with herself, and every woman will not miss the opportunity to love herself. HUEDY Gu Ti, integrating this love into the hearts of women and the pursuit of ideal life by urban women runs through the fashion design concept, so that urban women can perfectly interpret different roles in different situations in the ideal life. This beauty is HUEDY's perception of social changes, changes in life, fashion changes, changes in aesthetics, dare to break through and challenge, dare to change and dare to innovate. HUEDY strives to convey the spiritual pursuit of women's "sense of change and dare to change". The beauty produced in this change is eternal.
Main Products
Contact information
New business
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