Introduction
A brand development road: "Maideshi." (Medici) is the European has 100 years of history, the gentleman clothing brand, from the only service in Italy society tailor shops, to Europe, Asia, America today for the three continents international multinational clothing company, Maideshi through a stick with both traditional and constantly seeking innovation the road. In twentieth Century 50, Maideshi company abandoned aristocratic policy single, will target customers to the public, enhance brand awareness, expanding the market share, have obtained the considerable development, the first step of internationalization. At the end of twentieth Century, "Maideshi" in the steadily developing markets in Europe and America at the same time, focus is on the rise in the China clothing market, in 1999 set up a "Beijing Maideshi clothing Limited company" as a general agent in Beijing brand in the East Asian region. Two. The status of Chinese "Maideshi" Beijing Maideshi Garment Co. Ltd. is now the general manager of Mr. Lu Shuhui, who studied fashion design in Italy, have unique insights on Eastern and Western clothing culture, he thinks to emphasize the Western clothing culture, machinery and the introduction and imitation will eventually lead to failure, only will be the East West cultural both organic together, to get the majority of Chinese consumer recognition, to occupy the domestic clothing market. "Maideshi" clothing to men's dress, in recent years, with the change of modern successful way of life developed casual series, loved by white-collar men. "Maideshi" clothing using assembly line production, all of the use of imported equipment, using the Japanese management model, established a perfect quality supervision system of fine, take the quality as the life of enterprise. "Maideshi" fashion elegant materials, imported novel materials and domestic high-grade fabrics, outstanding quality and grade. "Maideshi" fashion style design have great originality, elegance and Zhang show individual character, is the embodiment of successful identity. Three. Development and Prospect: "Maideshi" existing sales network to Beijing as the center, covering the northeast, North China, Northwest China, opening more than 30 shopping malls counters and stores. Now we are developing the overseas sales network all over the Franchisee Recruitment, we have the confidence and strength will be "Maideshi" nationwide, roots everywhere, and continue to grow and develop, people of insight to join, let us work together to create brilliant.
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