Shanghai East Crocodile Garment Ltd   

Cartelo crocodile brand garment is Singapore crocodile international institutions (private) Limited Executive Chairman Dr. Chen Xianjin began in Singapore was launched in 1947, and then developed to Malaysia, Brunei, Indonesia, Hongkong, Japan, Taiwan, South Korea, India, Pakistan, Bangladesh, Ceylon, Nepal and the Middle East market. Because of Dr. Chen Xianjin's business policy "genuine goods at a fair price" and "follow the trend", so not only the development of express, and more than half a century to maintain the well-known trademark in all markets, so that the crocodile brand has become one of the international famous brand has a handful of private institutions, crocodile reputation with the international market, can be called Chinese pride. Crocodile clothing business started, market expansion led Dr. Chen Xianjin have a special attachment to its. He put more effort and time to love, not only increase the types of clothes, and actively expand the international market. After years of efforts, and finally to make the crocodile brand internationalization, diversification. In addition to men and women and children's clothes, finished product shoe, cap, glasses, watches for men and women added, wall clock, alarm clock, stationery, bags, sports equipment, leather goods, more sensible. In twentieth Century forty years, the world appeared on the three crocodiles in Singapore CROCODILE (English translation of the crocodile) lacoste, France LACOSTE (boss surname) lacoste and American IZOD (company name) lacoste, when three party do not know the other two party exists. About 30 years ago, Legg Shi to Asia registered, square know each other there, playing for decades lawsuit wasting a lot of human and financial resources, were unable to resolve in the world. Later, Dr. Chen Xianjin and Mr. Legg Shi to coexistence and peace in the world of open competition to end the dispute. For years the two species of crocodile brand has its different love, there is no conflict, because the two sides of the trademark had significant difference. The quality of the goods, and even store decoration style design, display planning are Each has its own merits. Hongkong crocodile Garment Ltd of lacoste trademark registration authority Mr. Chen Shaohui, Dr. Chen Jun and Dr. Chen Xianjin three brothers are common, and later as a result of the company stock is publicly listed on the Hongkong, it will be Hongkong registered right to Hongkong Crocodile Garments Co. ltd.. Dr. Chen Jun because of old age and the son also not willing to be engaged in garment industry, it will be in 1986 Hongkong crocodile Garment Ltd sold to Mr. Lin Boxin Li Xin group. So in the China market a total of three crocodiles, open competition. Singapore CROCODILE (crocodile) card and CARTELO card (Cartelo) commodity of Singapore, Malaysia, Thailand, Indonesia, Japan, South Korea, India, Pakistan, Bangladesh, Ceylon, Nepal, Burma, Brunei and other international market in the fierce international competition after success in 1993 in the city of Shanghai, opened the first Cartelo crocodile shop, and then set up the investment in Shanghai East Crocodile Garment Ltd, in just a few short years, annual sales have exceeded three hundred million yuan. With more than five hundred stores, monopoly hall in cities across the country, production and sales for the Shanghai city enterprise top two list, with the advent of the new century bell Cartelo Yong success - 2000, 2001 national sales of the first t-shirt. Cartelo crocodile with its elegant fabrics, fashionable style, thoughtful service and won the trust of the vast number of consumers, but also brings about a new shopping concept to consumers, since 1998 the National Bureau of statistics was selected as a national market the top ten best-selling brand.