Introduction
"Jiangsu Dahongying apparel Co., Ltd. is a professional engaged in the design, production and sales of men's leisure series of clothing enterprises. Company plant covers an area of 40 acres, the other is located in the center of a total area of more than 1000 square meters of office office. Located in the cultural history of the ancient city of Changshu "". Located in the urban area at the entrance to the highway, the traffic is convenient. The company now has a design technology refined, high standard, high production management level, cultural quality of the elite teams, more than 600 employees, including management backbone of more than 10%. The company entered the apparel industry in 1993, set up the company in 1999 and began a large-scale production and brand operation. The company since its establishment, adhering to the "pragmatic innovation, the pursuit of excellence" spirit of enterprise, always adhere to the science and technology as the first productivity, has purchased the advanced garment production equipment in Japan, Germany, the production efficiency and quality has been greatly improved, the annual production capacity has reached 1000000 pieces of clothing. Quality is the life of enterprise, there is no quality there is no enterprise live. To this end, the company the implementation of modern enterprises in the internal management system, actively implement the ISO9001:2000 quality management system, and through certification in 2002 May. The company strictly implement the "quality management system" and continually improve its effectiveness: mainly through to meet customer requirements, enhance customer satisfaction, make the enterprise from product development and design to the procurement of raw materials, manufacturing, product sales are included in the orderly, transparent and efficient management of orbit. With reliable product quality and perfect after-sales service to the company product share in the domestic market and brand awareness has been continuously improved and development. Company production of jacket, windbreaker, cotton clothes, shirt, T-shirt, jacket and other series of men's clothing products, with its elegant taste, first-class technology, quality fabrics, extraordinary style, by the vast numbers of men of all ages. "Self confidence and superior" Dahongying apparel unceasing pursuit; "only unexpected, no impossible", is "Red Eagle" human innovation wisdom and fearless spirit portrayal. Make product and brand, are two completely different management concept. The brand is the special productivity of enterprise development, outstanding performance in the market competitive power. Market competition is the product competition, product competition eventually realized by brand competition. The modern society is advocating a brand era, enterprises turn around the market, the market turn around consumers, consumers around the brand change. On the "Red Eagle", only to become known the style of the brand, the initiative will have competition in the market, leading the trend, the hegemony of the market, to win the survival and development of space larger. Along with the continuously mature, large-scale development and market operations, in order to better adapt to the market and the development of the market, to the existing "Red Eagle" brand as the matrix, on the basis of this, according to the different needs of customers, and constantly introduce popular high-end products, I believe that soon will become the A Well-Known Trademark in China. Existing production has failed to meet the market demand for Dahongying apparel, the company will commence in 2004 workshop, canteen, dormitory, second new period in accordance with the international standards organization specification requirements and leisure areas in an integrated enterprise building, which covers an area of more than 30 acres. The near future, Dahongying will be a new attitude, to show in front of the world. In the face of the future, "module management strategy Dahongying apparel Co. Ltd." line has been started brand and market, started forward to the group, to the internationalization of the pace. "Red Eagle" is willing to work with wisdom and has a pair of eye and you work together, share success
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