ILLY King Garment Development Co. Ltd.   

Go up century eighty time, drive is a popular drink hot work, but Cai Qingxi with open all the time the truck travel extensively saved -- 2000 dollars cash, returned to his hometown of South Fujian, to do a clothing factory, on three treadle sewing machine, two bundles of credit inventory cloth, a second-hand tricycle started, the love of man spelling dare to win Taiwanese apparel industry and created a legend. The first piece of hand sewing clothing, to the annual sale of 1000000 pieces of leisure clothing, after 20 years of arduous pioneering, ILLY King Garment Development Co. Ltd has now become a set design and development, production and sales, the brand operation as one of the modern men's casual clothing enterprises. The company is located in the East China Sea coast of China leisure apparel Shishi City, has the fixed asset about 80000000, standard workshop area of 18000 square meters, more than 1000 employees, product series mainly to leisure jacket, suits, casual pants, shirts, T-Shirts, sweaters, leather goods, complementary, tie socks, watches, lighters as gift matching the annual production and sales all kinds of leisure clothing, 1000000. Start at the beginning, chairman Cai Qingxi will adhere to the quality, the company in the 90's that took the lead in the introduction of Japan and a full set of clothing production line, and in 2000 passed the ISO9001 quality system certification. Clothing design success or failure, first, to this end, the company design of hardware and software in garment construction continued to increase investment, the introduction of the computer aided design of CAD system, the establishment of Hongkong, Guangzhou, Shishi three fashion design center. And expand the strategic cooperation with the national each big fashion design colleges and costume design teacher, based on a comprehensive tracking the world men's fashion trends, combined with Oriental shape, taste and style characteristics of comprehensive factors, social environment, innovative design, each year hundreds of all kinds of leisure men's clothing at home and abroad, has all kinds of fashion design competition in the talent showing itself to obtain a variety of honor. Products by domestic consumers, has become the domestic men's brands. In 1995, ILLY King Garment Development Co., Ltd was officially launched the brand strategy, comprehensive import and implementation of CI image project, hire first-class management talent, improve the quality of management team. In the accurate market positioning of products at the same time, from the wholesale market gradually transition agent Monopoly chain marketing new model for national region. After 10 years of unremitting efforts, by virtue of the accurate grasp of the men's fashion trend, leading the market marketing strategy, fast and efficient service system, ILLY king like a free flying eagle, quickly and skillfully manage the changes of the market, successfully established a nationwide sales network of strong, the initial realization of the transformation to brand operation strategy of the enterprise production enterprises.