_ Hangzhou dimension I dress Co. Ltd   

        Hangzhou Wei I dress Co. Ltd, founded in 1996, is a professional engaged in the design, production, sales and standardized logistics management as one of the women's clothing enterprise.

"I" brand in the sustainable development of market standards, adhere to the "elegant design style, fashion, delicate, simple", reflects the fashion charm and affinity maturation, designed for mature women have a young mind, suitable for ages in the modern intellectual women between the ages of 20-35.

from the idyllic initial fresh sweet now mature elegance, at different times, "my design dimension" to explain the clothing culture and the design concept with the original language, the unique angle of view.

"I" guided by the market, to meet the needs of consumers "high grade, personalized" for marketing purposes, and the introduction of brand management ideas and methods advanced, the establishment of a national straight camp franchise combined marketing network, now after just a few years of development, in the whole nation each important city has a monopoly stores and counters.

company in good faith and pragmatic and open spirit of collaboration, maintained a "dimensional I" product quality and brand extension operation ability and creativity. "I" people will be as in the past to forge ahead, create a "new conception of dimension I", to show the unique charm.

to me The

dimension of I, will female private wardrobe, FOR HER, is all for her. English literal translation

WAYWARD to "take one's ease", Chinese from homonym for "beautiful self", obviously, brand and product positioning this combination creates is to provide exquisite fashion items for "advocating freedom of life, for self value" are women, so that they become the city landscape, the flow of the picture in the elegant, revealed in a low-key sexy. The

dimension of my business is not only clothing, but the brand culture and philosophy. Promotion is not just style, is more a way of life, a concept of fashion dress, a plan, a franchise chain planning and services.

brand origin

said up like a story, it sounds like an accident -- 18 years ago, the sunshine flow summer dusk, art born entrepreneur dressed in fine cotton dress, stroll in the Spanish city of Barcelona on Las Ramblas, classical buildings on both sides of the vertical side of nearly a thousand years, the sun falls from the Indus Zhicha Qingshi to on the way, become mottled and the blurred light, Coffee aroma Piaoman the whole street, the guitar singer sing their songs, tall windows to close inside and outside the station became a picture......

which is full of leisure city landscape triggered the long hidden in the depths of the heart of the entrepreneur inspiration, she found -- take one's ease will life so beautiful! After returning home, "which I" brand was born, with modernist European fashion style combined with the status quo China survival, in order to cater to the modern urban intellectual women and elaborate design, close to fashion, closely follow the trend, is the model fit China painting and romantic western oil painting color.

brand positioning

elegant, exquisite, fashion, comfortable, natural, tried to highlight the concept of personality. Both styles of design, or the choice of fabric, I brand according to the different regions are carefully planned, all reflect the dimension I to the vast number of consumers very warmly. The

dimension I brand products from the image of the packaging, product design to the positioning of the market promotion strategy, all with health, environment protection as the theme, the performance of modern intellectual women are capable and energetic fashion personality, which highlights the freedom, happiness will vitality.

culture The

dimension of brand management is not only my clothing, but the brand culture and philosophy. Promotion is not just style, is more a way of life, a concept of fashion dress, a plan, a franchise chain planning and services.

core customer

intellectual woman elegant, confident, customs, wise.

in the Chinese, social form taking place quietly change, a group of highly educated, intellectual women stable income is gradually formed, and has become a social force.

pursuit of their rich, full life, stressing decent personality in. They are the life of the protagonist, advocating happiness, happy, relaxed lifestyle. They no longer hesitate to own what to wear, they face their own needs. They like WAYWARD

.