Dia Dani _ Shenzhen Diya Dani Industrial Co., Ltd. Shanghai Office   

Dia Dani company founded in Italy in 1996, at the beginning, we uphold the quality and the pursuit of Italy, synchronization in the design, equipment, fabric, process, production and other fields of science and technology, in line with international standards. This year, the first with "DIYADANY" in the name of the retail store opened in Rome. By 1998, the chain network development to Spain, France, Germany, Italy, and Rome as the base, gradually become a famous women in France and Europe chain store.

"DIYADANY" at the end of 2003, Italy set up branch companies -- Shenzhen Dia Dani Industrial Co., Ltd in Chinese, began to study China market, and the establishment of the design department of Shenzhen. In five years, the successful experience of companies learn from Italy "DIYADANY", using the popular intelligence in France in the senior designer meticulous planning, and effectively combine Chinese market characteristics, emphasize the clothing in the leisure time of wear and comfort, launched a series of clothing in a different story. Every season has five groups of stories, each story is the most ideal display mode is on the same block wall, which is different from other Dia Dani clothing brand clothing unique display mode, which can conform to the world trend of more fashion, to domestic fashion brought taste fresh, modern and fashionable clothes.

Dia Dani was mainly localized in 25-50 years old mature grade female fashion, style elegant atmosphere, full of charm, uphold the internationalization brand essence, at the same time with functionality, real wear resistance and easy collocation characteristic. Now Dia Dani will orient classical beauty and Western avant-garde fashion com., let the Oriental women's unique gentle and delicate on the Dia Dani show most incisive.

brand introduction:

DIYADANI - derived from the known as the "fashion capital" of the Italy brand, one of the founders of European and American fashion, synonymous with fashion and classics. Adoption of the European Year of the unique fashion elements, the European culture essence into fashion trends, most incisive into fashion, modern, urban fashion design as the main body, and fully display the most fashionable charm rhythm!

design concept:

novel design styles, classic and fashion European and Korean style, excellent technology, fabric characteristics of high quality, so that consumers feel Dia Dani dress "beats" for fashion fashion experience. The

brand style positioning:

DIYADANI brand clothing, positioning in the young women of fashion, with modernist European fashion style, with the European romantic, both Chinese and Western culture in one, simple style, fashion, comfortable, natural, tried to highlight the concept of personality. Brand positioning: fashion, noble, leisure dress

the target consumer group: The main

1 consumers: women aged 25-35 have certain consumption ability, respect for individuality, fashion;

2 secondary consumers: women aged 20-40 have a certain social status and identity, the pursuit of brand focus on personal image.

enterprise mission

provides the required, create value, we actively explore customer needs, innovation.

harmonious, improve efficiency, we work together, go to all lengths, unite in a concerted effort to strive for the common goal of the company, to continuously improve the efficiency of work.

, the pursuit of excellence, world without end, we constantly strive to, in order to refine on, in the company management, personnel training, product quality and sales service perfect.

development in the future

Shenzhen Diya Dani Industrial Company Limited commitment, cross cutting "customer first, quality of excellence" the purpose, for the customer to create novel style, superior quality, the production of sophisticated products.

focus on the future, the company will continue to work hard, to play the overall advantages of the DIYADANI brand, close to the market trend, carefully to create the most competitive fashion brand.