_ Hangzhou Angel clothing Limited company   

One, company profile:
Hangzhou Angel costumes Limited is a set design, production, sales as one of professional clothing enterprises. Mainly engaged in France Brightman Ua International Group Limited's casual fashion brand "Sarah Brightman".
company is headquartered in Hongkong, is mainly responsible for the design of clothing, fabric acquisition; Domestic Company -- Hangzhou Angel clothing Limited company, is responsible for processing clothing, sales of the domestic market and expand the work. Related links via
to the forefront of fashion fashion conference and each big media, made the corresponding preparations for the "Sarah Brightman" brand to open up the mainland market.
company has a professional design team, advanced production equipment, optimizing the management system, the implementation of brand strategy, vigorously develop the brand monopoly business, and in sales to Beijing as the center, to carry out "from the point of covering" sales strategy, actively explore the domestic market.

two, the brand idea:
colorful sky, long hair beauty gentle movements, like the sounds of nature sort of beautiful songs, "come the moonlight goddess" Sarah Brightman and became a fairyland in the world......
brand "Sarah Brightman" to the international popular color, European fashion elements as the theme, to seize the moment of female personality charm, unhurried deduction and advocated women's new life, from the European mainland to fly around the world, came to the Chinese.
three, brand positioning:
brand name: "Sarah Brightman", originated in the United States of the singer's name, with its famous song "the moon goddess" as the guide, start brand culture design and concept of inspiration.


brand positioning: promote and lead the fashion white-collar urban intellectual women's health life style and the idea of dressing. To fully experience the white-collar fashion leisure atmosphere, will be the value of the products into the atmosphere of the feelings to the potential value, so as to enhance the clothing, to guide the new concept of consumption.


design philosophy: the fashion content depth grasp and unhurried deduction, release the female charm of personality, advocate the consciousness of individuality.


design: pay attention to personality, fashion leisure, elegant atmosphere.


product style: simple, elegant, fashion, leisure oriented, with original elements stand, carries on the thorough analysis, into the consumption emotion.


the price positioning: spring and summer 100 - 400 yuan / piece, autumn / winter 150 - 600 yuan / piece.


marketing positioning: brand internationalization, business network.


market positioning: chain, regional agents, franchise combination.


consumer groups: with the pursuit of fashion taste, 25 to 38 year old urban intellectual women.