_ Shanghai Suosuo Fashion Co. Ltd.   

Brand story THE BRAND

Loire Castle legend

Loire castle, imagine the sky in the middle reaches of Yi romantic sight, castle in the Queen's pass dreams into the fray, Chateau de Chambore a year rich Royal celebrity love story, so far aftertaste curl, a romantic and touching love story, the impact of a paragraph fashion Chenyuan, that belongs to the YIGUE in 1999 (Yi Gu) legend.

aware Loire Castle tour YIGUE (Yi Gu), created a similar European Couture like delicate, romantic and elegant luxury, but without losing the wear of modern clothing idea, for the fashion scraping a low-key luxury romantic wind.

brand style THE STYLE

intellectual woman, low-key luxury.

YIGUE (Yi Gu) has always been the French romantic emotional appeal by the infection, graceful intellectual, low-key luxury in YIGUE (or valley) will show inadvertently works. YIGUE (Yi Gu) through the fine detail processing luxury is no longer exposed, showing elegant afford much food for thought, let the artistic spirit of movement and the mature feminine elegance com.

YIGUE (Yi Gu) to show the beauty of all women, although the western design styles is gorgeous and highlight the beauty of lines, but fine Asian Handmade in the details of the clipping, reflects the perfect fusion of art and design, be suitable for 25 years old of -35 year old female favorite YIGUE (Yi Gu).
brand positioning THE CUSTOMER

core customer

intellectual woman elegant, confident, customs, wise.

in the Chinese, social form taking place quietly change, a group of highly educated, intellectual women stable income is gradually formed, and has become a social force.

pursuit of their rich, full life, stressing decent personality in. They are the life of the protagonist, advocating happiness, happy, relaxed lifestyle. They no longer hesitate to own what to wear, they face their own needs, they are 30 years old. They like

YIGUE (Yi Gu).