_ clothing Museum Hangzhou fifth season clothing Limited company   

1, brand survey:

from Hongkong EJOG clothing Pavilion is fifth season (Hongkong) one of the four famous brand international group, using the new business model in Europe and America, combining the global each store mode of operation and business philosophy, to create a set of his own, for Chinese market mode of operation. Soluble in the electronic age, advanced management, leading Chinese apparel industry's first premium discount marketing idea, concept, super scale, super premium price. In the Asian version of exquisite and rich oriental culture blood, to build urban young women preferred super fashion brand.

2, the brand philosophy:

philosophy: parity will bring a lot of, parity is EJOG always choose the road, in order to reduce the cost, in order to maintain parity strategy, EJOG does not have its own garment factory, and the establishment of strategic alliance and the six factions over 300 domestic brand clothing enterprises, the cost control properly, the company product price is low, customer margin still can be maintained at about 50%; in addition to the price card, EJOG also play popular brand. EJOG take the product diversification, multi style, fast updating of product strategy, in order to satisfy the continuous innovation of consumer demand psychology, also selling bags, accessories, shoes and hats, the average price of only 100 yuan less than in the shop. The company believes that the parity will allow consumers to afford every year, even every season to buy a new product in the shop. This strategy can best attract 20 to 35 years old about once owned but not forever, hope female consumers can always catch up with popular. To achieve this efficiency, close cooperation with suppliers, strictly control the whole process, also played the role of wholesalers and retailers, as much as possible to reduce the number of products handled, make the process more simple. EJOG put the clothes from the design to the shelves of the time compression, the shortest only a week, speed in the leading industry. So the company has the ability to at any time, in line with the launch of the popular cutting-edge products. In addition, the company every day to the store as a unit, respectively, analysis of each piece of clothing sales results, grasp the product sells, need to immediately increase production, but also to let the supply of goods more smoothly.

two: actively exploiting philosophy. The success of EJOG equation of this three in one, a large number of replicated in other market. Although EJOG is from Hongkong, but now the largest market in mainland China, currently has more than 30 outlets, more than 50 franchises and more than 300 stores, and in the northeast, southwest, Northwest Branch company. The

philosophy three: loosen details. In addition to the details of the implementation of EJOG strategy, is also the success of the indispensable factors. At present, the company has more than 100 professional marketing and after-sales maintenance personnel, unified image, unified management, unified distribution, unified advertising chain operation mode. Analysis of the industry said: EJOG mode of operation is measured. The company believes that shopping at EJOG must be very easy and interesting, so the company attaches great importance to store design and product display details. For example, marking the window display message, clothes on the information, Gengyijian design etc..