Attitudedini tidy&tiny_ of Weihai BM Garment Co. Ltd.   

(a) the story of Attitudedini

gray city pass by but never forget the atmosphere

is skillful and abundant in pursuit of the real value of life Changes in

following the season as the loss of time

on urban performance more loyal to their own beauty

only because of your emotional -- Tai Dini



(two) the characteristic of the brand

modern style with young, fashion, and yet stable and mature, the fusion of leisure and occupation in one of the states of Dini ladies of leisure business, from material selection, design to cutting, making the pursuit of refine on. Every detail of dress can show the taste, personality and fashion. Natural and comfortable, modelling is rich, full of expressive force, full of soft international fashion elements and cultural connotation, get rid of the bondage of traditional bold occupation dress, in a sunny, energetic attitude leads the white-collar fashion trend.

flexible collocation of leisure combination, challenges the popular diversification and the occupation installed restraint, show remain free. The connotation of white-collar Beauty of keeping pace with the times, advocating the modern women's pursuit of healthy life style romantic, independence and freedom, positive. At the same time the maximum wearing every piece of clothing.



(three) design principles

South Korea's top designers integrated Europe and free spirited and Oriental elegant element, with black, white and grey tones with other popular color, concise but not simple; rich and not mixed and disorderly. With beautiful embroidery, lace and so on each partition, exquisite detail, the performance of white-collar beautiful, charming and confident.



(four) market customers positioning

main customer group: 25 - 35 years old female white-collar

Deputy customer group: 35 - 45 years old recognized brand, the pursuit of quality, personality and social status of women



(five) terminal market retail price positioning

spring and summer: 300 - 1500 yuan / piece

autumn and winter: 400 - 2000 yuan / piece