Company introduction:
ACHIKA brand belongs to Beijing Aiqika clothing Limited company, is under clothing, jewelry, management consulting, recruitment outsourcing company, founded in 2003. In 2009 created the ACHIKA brand haute couture and ZOIC AGE high-end jewelry brand in Beijing.
ACHIKA brand positioning and international haute couture, the design team consists of a international clothing brand design experience and study work for many years in Paris and Milan designers and create together a group of board, teachers and development team the forefront of the international fashion grasp and excellent marketing and management team together to create based on international Chinese local brands.
ACHIKA brand aimed at 30 to 50 years old in the cause of the rapid development of the intellectual maturity and steering peak occupation women, with their heartfelt love to live out their days of glory, in the reality and dream, confident and happy pursuit of quality of life. The ACHIKA brand is divided into four style series, designed and developed in different people wearing and match the need, can do store independently, can also be a series of four at the same time display on a flagship store. ACHIKA brand 70% fabric from South Korea, Hongkong, Taiwan and Japan, 30% from Italy and other countries and regions, style and fabric changes rapidly, every week a new product, elegant design, the concept of forward-looking, fashionable, variety excellent collocation, material, cut fine, profile of atmosphere.
The
ACHIKA brand by the most professional and experienced marketing strategy and the management team to the operation and management, and channel network straight battalion and below, principle of mutual benefit and win-win and common development, together to create brand ACHIKA!
brand interpretation:
ACHIKA is a word "beautiful auspicious treasure" meaning in Daur language, the founder of the name of the mother, maternal love for years Hengyuan company, aroma, founder of mother love to express gratitude for many years.
ACHIKA target population:
• 30~45 years old in the cause of the rapid development and turn to the peak mature professional women.
• they tend to love from the heart to live out their days of glory, in the reality and dream, confident and happy pursuit of quality of life.
ACHIKA product positioning:
• design is exquisite, the concept of forward-looking, novel style, excellent match diversity, materials, tailoring exquisite atmosphere, profile.
• 4 style series according to different occasions and the mood of the target population in need.
• price in between 1000 yuan - 8000 yuan RMB, is the target customer be able to bear and accept the price range.
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