_ Beijing Jin Xiu liberal economic and Trade Development Co., Ltd.   

BANISTIN in the traditional Chinese technology as a fundamental, ingenious and elegant, fashionable, refined modern dress popular European style combination. The pursuit of simple, smooth, atmospheric style, simple and elegant fresh flowers and patterns, in fully embodies the occupation female mature, competent and energetic personality and highlights the unique charm of urban women in the pursuit of fashion. At the same time, the BANISTIN brand to keep up with fashion trends in clothing, more emphasis on the quality of green, environmental protection, so pay special attention to natural and health of the two elements in the aspect of material production. Emphasis on people-oriented. This ideology has been highly recognized and endorsed the vast number of consumers.




1. brand positioning brand concept: a new era of women's fashion simple life taste, quality of life.

2. consumer groups: 25 - 45 year old white-collar occupation, liberty, the pursuit of quality of life of women in the city.

3. product positioning: the mass consumption group of high-grade price.

4. design philosophy: selected materials, focus on the French local fabrics and natural silk, wool, linen and other natural environment-friendly fabric; cut, by the French stereo clipping method; product design in brief introduction, to match the pace of compact fashion, fashion style, close fitting clipping, soft, comfortable fabrics, the with a fresh, simple, personality taste.



brand

goal age: 25~45 year old urban women, especially young women have the mentality of the literacy.

stands for: without prejudice, not publicity, personality, the pursuit of exquisite life fashion spirit.

suitable for consumer groups: the pursuit of self, able to express myself, cheerful, subtle, modern women's independent thinking.

way of life: be good at building self image, in any occasion can be naturally play, in the fashion clothing shows women's gentle and noble.

brand focus: practical, personality, quality, style.