Yafan _ Yafan International - Beijing dress youth clothing Limited company   

Yafan - the global apparel 4S chain service club

YAFAN Yafan clothing brand, YAFAN · G18 and YAFAN · G28 girl shop charm woman shop two theme style clothing, favored by the vast number of fashion consumers. The YAFAN · G18 shop with composed of designers, fashion consumer representatives and terminal dealer representative product development team, is committed to the 18-25 year-old urban youth to create the "comfortable, natural, vitality" fashion lifestyle, creating a new image of urban youth "fashion, self-confidence, personality". YAFAN G28 charming woman shop as a 25-40 year old city charm female fashion wardrobe consultant, using three-dimensional cutting international advanced, design and layout. Let the woman in fashion, show the different roles in different contexts, from Monday through the weekend in YAFAN Yafan can find their own, regardless of work, Home Furnishing, leisure vacation, the party can show themselves in the YAFAN Yafan. Style positioning YAFANG28 fashion sensibility leisure day wear, fashion business casual day wear, fashion leisure day wear sexy dress, fashion. To meet the urban charm of women's pursuit of economic independence, respect for individuality, has a high quality of life and emotion, longing for the creative joy of life pursuit.



clothing 4S chain service club was born

2006, garment export industry affected by the appreciation of the renminbi, raw material prices and labor costs increase began to appear signs of decline, Yafan clothing point found the domestic consumer market has great space to seek new business growth, the company's board of directors decisive to make strategic investment in the development of the domestic consumer market. Analysis of survey and in May of the same year, according to the Hongkong famous brand RB, Germany, Japan America Consultants Co on apparel retail spending habits and needs. According to the survey results, the concept of parity with the weighted score of thirty-four points, was selected as the most trend of consumption concept. Taiwan joined the Association Secretary General Mr. Li Peifen also analysis in its official report thinks, the more civilized countries, parity concepts play a more extreme, so as American, Japan and other countries, everywhere large parity mall, while Japan's 100 yuan parity shop is therefore a dazzling performance. In 2007, the first national innovation of the global garment 4S chain service member stores, including "parity of finished apparel sales", "bag, shoes, belt accessories such as clothing accessories sales", "free ironing clothes, trousers seam, customer service service", "national membership information, sales information sharing platform of electronic commerce" four one clothing product sales service shop marketing model. In the "popular fashion, member services" as the basic brand positioning, focus on providing value of apparel products for Chinese about one billion consumers, with distinguished member service people brand shopping paradise.



brand positioning

Yafan apparel 4S chain service member stores to the unique taste in fashion, style diversity changes, the factory directly in the face of 19 yuan to 399 yuan price of consumer value, focus for 20-45 know to seek for fashion, good beautiful ladies fashion consumers with a full range of fashion lifestyle.