Miss MISUN_ Miss Garment Co. Ltd. of Beijing   

Company profile: Beijing misun Fashion Co. Ltd is China outstanding independent clothing brand export enterprises -- dooshion garment Limited by Share Ltd brothers company, its business objectives to expand Chinese apparel retail market. The company mainly engaged in "MISUN" brand development, in China market product realization, marketing and brand promotion. Relying on the advantage of brothers, internationalization, research the meter to take global trends of the research and the market demand, provide the international fashion for the vast number of consumers. The company in China area selection of excellent suppliers of resources, the implementation of "production outsourcing strategy"; and through the study of "MISUN" brand shop management mode, management mode and profit mode, take "the franchise business model" to expand the national market; finally realizes to provide value for money products in fashion for state-owned grade fashion people.



brand introduction: MISUN is committed to the core 22-35 age grade female fashion apparel products to provide value for money, MISUN advocates "love life, love of work through the" implementation "HAPPY NEW LIFE" concept, which enables MISUN to provide fashion business and a mashup of apparel products for the consumer. MISUN advocates the well-dressed, workplace needs of business sense and not to lose the sense of fashion, life situation need comfort and not lose a sexy, MISUN continuous research of customer needs, and to "ONE POINT DESIGN" concept for consumers to design every piece of clothing.



MISUN product structure:

character to mix, mix and match style has increasingly become a kind of fashion personality, advocating a personality. It will fashion and classical, hip hop and solemn, luxury and simple, tedious and fusion, collocation and then use the wearer a powerful and unconstrained style to reveal their own personal style, let the humble single product is brilliant, deduce the out of the ordinary style. Each style is not how gorgeous, amiable and easy of approach can still maintain their own style, reflect the real fashion. The theme of consumer groups have very strong self-consciousness, independent personality, slow pace of life, petty comfortable, wear with fashion, casual, comfortable.



fashion business: at the age of 22-35 years old with a taste of fashion women, their pursuit of a relaxed, pleasant working rhythm, bound, expect to break the orthodox business attire wear fashion, but decent; low-key, but without losing individuality. They pursue as men's social status, behavior of self, independent, emphasis on quality, the pursuit of pleasure with taste. Clothing for them is an important factor to determine the quality of consumption. The product profile of this topic succinct, exquisite version, excellent quality, excellent value for money. Simple style with a subtle details design; with humorous, embellished details.



MISUN consumer behavior

MISUN services to a plurality of class 22 - 35 - year-old consumer group. They that know how to strive for their own cause, but also know how to enjoy life at leisure.

in the workplace they dress appropriately, pursuing quality, reflect the high grade in the pursuit of simplicity. Fine details are important factors in their decision of consumption. In life they understand the trend of cutting-edge, have their own style, like the holiday travel, shopping, nightlife. Their pursuit of the most relaxed, with the grade of leisure time.

MISUN group of consumers enjoy work, enjoy life, optimistic and healthy way of life, is a grade of the elementary group.



vision

within five years, the integration of China Light Industry Supply resources, to build fast fashion supply chain, to provide value for money and fashion products taste fashion, so that MISUN has become China's outstanding, reputation of the fashion brand.

five years later, the integration of China Light Industry Supply resources, to build fast fashion supply chain, to provide value for money products worldwide life grade fashion, so that MISUN has become a global outstanding and the reputation of the fashion brand.

MISUN the value of existence

for employees: through the meter development, provide happy platform, realizes the staff career dreams;

to consumers: to provide value for money demand for grade products are fashionable personage;

said to the society: the change of China's clothing industry reputation in the world, become a harmonious enterprise social responsibility;

of agents: the use of MISUN rapid supply chain resource and brand advantages, become a good agent brand region;

for the supplier: provide growing sales channels for the excellent ODM suppliers, implementation industry supplier brand;

for shareholders: to build a high return, evergreen, respected and outstanding enterprises;