NEX-DEX_ Wenzhou endi clothing Limited company   

The connotation of the brand

for centuries, people respected "gentleman" heart never change, just, times are changing, people's aesthetic standards in the change, we pursue is changing. So, gentlemen "flavor" changed. Look at those standard traditional gentleman: when they go out wearing a hat, holding an umbrella, wearing a business suit, pedal shiny shoes, wordless, stiff upper lip, you'll see a...... The external formal symbols, already with the tide of the several replacement, farther and farther away from us.

as a few seasons, on behalf of the international fashion trend of the subject of the London, Paris and Milan show, be strict in one's demands suit finally announced retirement, the idea is made by surprise. People in the subversion of some old rules, even allowing for some "mistakes", allowing some unruly, while those seemingly "chaos" symbol, it is people's pursuit of individuality and freedom of ambition.

it's like traditional gentleman symbol gradually fade out of our sight, "took" with an irresistible momentum is debut. Now, want to be a gentleman, you finally can no longer be constrained by those fixed standard. But, underneath it all, buried a kind of spirit, a presence in the heart, independent, innovative, bold, the self, the spirit of the times. It as a valuable quality, never be defeated by the appearance of signs, also won't let yourself lost.



brand introduction

as a new brand of NEX-DEX, attention was listed by the industry, the NEX-DEX core team not only active in the clothing design, colleagues also focus procurement and distribution business. NEX-DEX clothing mainly urban leisure. The design of brand series are permeated with a strong British style and the most cutting-edge Asian elements. Cooperate with process tailoring unique to NEX-DEX, and the unknown current choice has a determined deduction. NEX-DEX's inspiration came from a different culture and the impact of fusion.

NEX-DEX the Next Directly exciting Chinese can be understood as "the next exciting wonderful". While the NEX-DEX brand appeal of the "wonderful" is not only a way of dressing man which contains a kind of old gentleman spirit.



brand culture The connotation of

NEX-DEX -- new gentleman spirit. We build the new gentleman in bang the drum for sb., always thinking about such a question: what is the definition of new gentleman? We want to transmit images and information to consumers what kind of? Even if the

is a gentleman, in addition to wisdom rich humanistic connotation, the same cannot do without fashion material and the nature of life. However, if only the traditional automobile, computer and a sexy woman to attract men's eyes? To provide some more fashion, lifestyle, taste choice for urban men is the bounden duty of NEX-DEX.

NEX-DEX spirit, should be a thought on the UPDATE, should stand in the perspective of "having foresight", has become a social trend of spiritual explorers. Nowadays Chinese society, relatively similar, and Europe and the United States in 60 hippies prevailing condition of people decadent, selfish, impetuous, no sense of security, the so-called personality and rebellion has been used as an excuse and decoration. The money worship, hypocrisy, indifference of flooding, has become the social rules of survival! Law. But in the final analysis, not the values of the era still empty. All of this, and does not give people the satisfaction and happiness. The New Chivalry

NEX-DEX represent such interpretation: when the prophet language has become a thing of the past, when the indulgence, indifference and money worship becomes law, when all the purity and conscience are submerged in the excuses, gentlemanly spirit should light the surface of the body you, NEX-DEX will always belong to the group of people at the forefront of the times the.