Yi Xiangfang yuan _ according to Hangzhou yuan Garments Co. Ltd.   

Create brand enterprises, the implementation of brand strategy

brand interpretation

advocates a kind of fashion, elegant, natural, leisure design style, with a wonderful idea, exquisite tailoring, fine fabrics, was self personality, charming and shining in the fashion and confident style.



brand positioning

meets 20-40 year old female fashion, love itself, confident and independent thought pursuit.



marketing idea

all the "people-oriented", remolding of network, improve the service, to achieve a win-win situation.



brand price

spring and summer the retail price of 120 yuan -350 yuan in autumn and winter, the retail price of 160 yuan -880 yuan.



product categories

coat, shirt, jacket, windbreaker, cotton padded clothes, pants, skirts, knitted, suit the four seasons

products, suitable for brand monopoly, shopping malls, province general agent.

main business: clothing