Heat 100%_ Hangzhou heat 100% Garments Co. Ltd.   

China Health Clothing Co., Ltd. was founded in 1989, is specializing in garment since established R & D, production, sales as one, and a moderate, pragmatic business philosophy active in the clothing industry on the stage. The main products are T-shirts, sweaters, jeans, shirts, suits, dust coat, down jacket, bag, shoes, accessories and so on, in order to weaving, knitting and denim. Over the years, the company has always been closely linked to the pulse of fashion, adhere to independent research and development, and set up more than 600 chain stores in national each big city, leadership firmly occupy the casual wear market.

2007 years, the company invested heavily in the European fashion brand "heat 100%". The brand was born in 1995, its unique style of products, precise positioning, both elegant fashion or fashion personality, consumers can choose to suit their own, value for money when the season to IN products. After three years of hard work the heat, the brand under the strong momentum of development, has set up a sales company, brand stores and sales outlets in the country provinces city. The company's leadership at the end of 2010 to study and formulate the "heat 100%" 3 year development plan. First, in 2011 to upgrade the brand image, the company also hired Zhongyan international fashion brand management consulting company, noah international brand marketing consultants as a strategic partner, marketing strategy, brand strategy for the company, and enhance the agents and distributors management ability, and cultivate the company more professional team, improve team profession, occupation attainment. In 2012, the company intends to participate in "3.28" Beijing International Fashion Fair, let more customers more in-depth understanding of "heat 100%" brand, also started the domestic market, and the outstanding agents and distributors. In 2013, the company will fully rooted domestic capital city, prefecture level city and county level city first-line shopping district, plans to set up a monopoly chain stores more than 1000, for the solid foundation for the company's future capital market operation.

"brand of the transformation and upgrade mainly depend on the company for many years in the market established a good reputation and market accumulation. At the same time, "heat 100%" products in terms of quality, fashion, series feeling has powerful competitiveness, but the lack of brand Monopoly chain system." In the interview, the company chairman Wu Liqi told us. "So in order to further enhance the competitiveness of the terminal stores, we want to create heat brand franchised.

so, this is one of the decisive factors in the transformation we made." On the other hand, "development throughout the entire garment industry situation, improve the core competitiveness of one of the clothing company is the best choice for the successful transition to the monopoly operation mode of brand." It is in such a market environment, the company after many years of accumulation and full understanding of the market, the brand operation of the terminal expansion for the development goals, a successful transformation.

now the men's fashion brand a superb collection of beautiful things, the market structure is having the huge change, consumer demand for the product is in turn the world upside down change. The main factors Chinese menswear market growth include the rapid economic development, accelerating the urbanization of city, rising disposable income, as well as the change of consumption patterns Chinese city. Men in the pursuit of beauty is more and more open, the dress requirements and standards gradually improve, what kind of men's clothing brand to win support among the people, what kind of men's clothing brand to undertake the young fashion apparel industry in this huge market space? In this regard, "heat 100%" deputy general manager Mr. Huang Ruichao to our all-round introduction of the brand marketing strategy.