Zhejiang impression industrial Limited by Share Ltd is a set design, production, sales in one of the famous women in joint-stock enterprises. The company owns “ Akimizu Ito, ” “ COCOON”, “ FIRST, VIEW” “ FAIRY” four large and medium-sized high-end women's brands, with nearly two hundred thousand square meters of production base is currently in office under the city of Hangzhou Economic Development Zone of heaven Yonghua street, city and the Xiaoshan national economic development zone. Company employees about 5000 people, the annual production of about 5000000 pieces of clothing, sales, sales performance of the rapid growth rate of 40% a year. After years of development, the company has become the industry leader in Zhejiang women.
in 1996, the company's first brand “ Akimizu Ito ” set up in the beautiful West Lake, the company from the original Hangzhou a clothing Limited company business opportunities after twelve years of efforts, for the growth of China's famous brand enterprises, to create elegant urban women, for the majority of female friends. By the end of 2008, the Akimizu Ito brand has opened 1200 stores and shopping malls counters in college hall, large and medium cities nationwide. &ldquo in the years of development, &rdquo brand; Akimizu Ito; many times in the National Competition Award, in 2001 was recommended as the China Garment Association “ annual fashion trends winter leading brand ” in the same year, the Beijing international fashion week was named best design brand &rdquo “. In 2003, “ Akimizu Ito ” trademark was awarded the title of Hangzhou City, and was elected to the Hangzhou Municipal People's Government hosted the &ldquo in 2008; the reform and development for thirty years - I have in mind the Hangzhou brand ” before the thirty strong, is only the list of women's clothing brand. The company design director should Cui Jian woman in 2001 and 2010, two times by the ” China top designer ” title, won the 2002 “ Lycra fashion designer of the year &rdquo the title of the best.
company in 2001 launched the first senior fashion brand COCOON, the brand officially unveiled in 2001 November at the China Fashion Week, and officially listed in the summer of 2002. So far, has more than 200 company owned stores and franchise stores in Beijing, Hangzhou, Shanghai and Dalian national each big city of high-end shopping malls, the market's rapid development, the growth performance of sales quickly in domestic fashion brands forefront. Cocoon with its avant-garde, retro, elegant mix and match style, in line with international design concept and advanced consciousness, by the female urban fashion preference, quickly become the most international fashion design brand. Cocoon has repeatedly sponsored domestic clothing design professional college graduates design competition “ a star of the future ”, Zhejiang satellite TV entertainment program sponsor and comprehensive clothing sponsor, and for many famous movie stars we design for senior clothing dress, for many domestic famous models, improve its position in the field of advanced garment customization. In 2008 May, the 1300 square meter COCOON flagship store opened in Hangzhou stadium road. Each big newspaper journalists, fashion models, entertainment, fashion circles, fashion celebrities and government officials have come to, held a Hangzhou clothing brand scale is the largest, the highest level of the party, to become a major bright spot in Hangzhou fashion.
2007 April, the company launched the positioning in the avant-garde, leisure third brand First view, launched by the city to work, leisure, immediately get the favor of owners. In 2009 the company once again heavy attack, launched fourth brand FAIRY, the brand positioning in the intellectual elegance, simplicity and generosity of the urban white-collar lady, show the modern fashion of metropolitan career women and elegant temperament.
Zhejiang impression industrial Limited by Share Ltd women have a top design team, modern R & D, production, marketing system, in the design, cooperation with France, South Korea and other international famous garment design consulting company, ahead of the design development ability; in production, adopt international advanced single piece flow production mode to improve the production quality and efficiency in marketing; the company has been established, stable and rapid development of the marketing team, develop into a variety of business models of import and export, agents, joined, cooperation, and continue to introduce model shop management technology, MOT “ true moment ” technology and other advanced shop management domestic technology, store performance promotion year remained at about 20%.
Zhejiang impression industrial Limited by Share Ltd management team is an ideal, the pursuit of excellence and creating passionate team. The company advocates the value of employees and the company value integration, through “ cooperation, excellence, responsibility, commitment, pay ” values, to achieve the common development of employees and enterprises. Through the integration of human resources policies and procedures, culture of high performance companies to form the internal competition and cooperation, the enterprise full of vigor and vitality. Through long-term into training and consulting, the company formed “ learning organization ”, improve employee's professional skills, enterprises are building into an innovative organization.
Zhejiang impression industrial Limited by Share Ltd is a firm pace leads China women's fashion trends, the company's short-term goal is to prepare for the 2012 in the domestic market, we believe that, in the constant pursuit of excellence, to collectivization, industrialization path, the impression of Zhejiang industry Limited by Share Ltd will go farther, real growth for China first ladies brand!
