The surging Red Children Shoes Co., Ltd.   

2009 year in October, Jinwei sports officially changed its name to “ kaxilong (China) Co., Ltd. ”, directly to the brand upgrade for the China Company, and achieved an important transition kaxilong company. The bigger, stronger brand, is the pursuit of the goal of every kaxilong. In the realization of the company to upgrade, kaxilong company again in a quickly, grasp market trends, using a potential strategy, strive for a strong attack in brand promotion. According to the general manager of the company Mr. Ding Canxian Kasiron introduced, in 2010, Kasiron has taken the lead in Zhejiang satellite TV on the strong advertising, then, will also launch a large-scale TV ads in the Golden Eagle TV, Southeast TV of the 8 largest satellite tv. In 2010, large-scale advertising, at the same time, Kasiron also realizes the double star brand strategy, not only continue to employ the "play" home with kids and snow — — Yang Zi, also spend lots of money to hire a with "next stop happiness" and star of the Taiwan popular child star little bin as brand spokesmen at the same time, the children of different ages, but also meet the marketing strategy of Kasiron brand China.
Strong brand promotion, greatly enhance the brand visibility and influence, establish a good brand image, for enterprise however, as the enterprise, the product is always the core competition, only continuous innovation and development, to inject vitality into the enterprise Everfount. Kasiron in the last year, has completed its “ to achieve product category rich ” target, the basic realization of the development and sales of various types, and made a very good response in the market. With this excellent situation, Kasiron in 2010 to make persistent efforts, and China leather and footwear industry Research Institute for strategic cooperation partners, proposed “ oriented to customer needs, customer communication as the means, take customer satisfaction as the goal ” the idea to research and development of products, increased research efforts, and strive to achieve in the category and quality superior counterparts. In the &mdash platform to display products; — integration and regulate the sale terminal, the Kasiron company will close the channel counseling, agents of the business outlets, distribution business, retail terminal sales are categorized in new, integrate channel effect. At the same time close to the terminal management guidance, unified decoration image monitoring terminal. And training of props, lighting, windows, display, shopping, services, promotion of a series of work.

Brand and product both &